betterelectrical.nz, reimagined.

'In NZ' covers the entire country. A visitor in Titirangi or Takapuna cannot confirm from the hero section alone that you will actually come to them. Replacing 'in NZ' with your actual service area (e.g. Auckland, or specific suburbs) would immediately filter in ideal leads and filter out time-wasting enquiries from outside your range.

The second section heading reads as a slogan rather than useful information. A prospect scanning the page quickly will not know what differentiates Better Electrical from the next three electricians in a Google search — there is no mention of response time, years of experience, team size, or any concrete reason to choose you.

All images visible on the homepage appear to be Unsplash stock photos (the filenames confirm this: 'unsplash-image-...'). The one real photo (IMG_7257.jpg) is at the bottom. For a service business, photos of your actual team, vehicles, and completed jobs build trust far more than generic imagery of cable rolls and light switches.

A single contact form is the lowest-converting approach for a trade business. Visitors with different needs — an urgent fault vs. a planned renovation vs. a commercial fit-out — all hit the same generic form. Segmenting by job type, or adding a phone-first CTA for urgent faults, would increase conversion from high-intent visitors.

Electrical faults are often urgent. A homeowner with a tripped board at 7pm wants to know if you answer after hours. There is no mention of response time, emergency availability, or even business hours on the homepage. Adding a simple line like 'We respond to all enquiries within 2 hours' (if true) would meaningfully increase quote requests.

The homepage lists 25 services across two columns with no links, images, or descriptions. A visitor interested in, say, a switchboard upgrade has no way to learn more or self-qualify without navigating the menu. Linking each service to its dedicated page, or creating visual service cards, would reduce drop-off and increase time on site.

There is no indication of typical job sizes, minimum call-out fees, or whether the business takes on small residential repairs as well as large commercial projects. Visitors who are unsure whether their job is 'big enough' will often leave rather than enquire. Even a broad guide ('we handle everything from a single power point to a full commercial fit-out') reduces this friction.

Every enquiry — whether it is a $150 fault repair or a $50,000 commercial fit-out — lands in the same inbox with no automatic qualification. An intake form that captures job type, location, timeframe, and photos could automatically route urgent faults, flag commercial leads, and save significant back-and-forth before the first phone call.

The site has no online scheduling capability. Offering a calendar booking tool (even for a free site visit or call) would convert visitors who are ready to commit but not ready to wait for a reply to a contact form. Tools like Calendly or a built-in Squarespace scheduler could be live within a day.

The Instagram account (better.electrical) likely contains real job photos — exactly the content that would build trust on the homepage. An automated feed pulling recent posts into the site would add fresh, genuine imagery without any ongoing manual effort.

For a local trade business, Google reviews are the primary trust signal a prospective customer checks. The homepage has no review count, no star rating widget, and no link to a Google Business Profile. A business with even ten strong Google reviews is meaningfully more credible than one with none visible.

'Better Electrical really are just that, Better than the rest' with no name, location, or job type attached could have been written by anyone. It draws attention to the absence of real social proof rather than providing it. Three or four named reviews with a job description (e.g. 'Switchboard upgrade, Remuera — John T.') would be far more persuasive.

The homepage says 'Licensed electricians' and 'Registered Electricians' but does not reference the Electrical Workers Registration Board or provide a registration number. In a regulated trade, this detail reassures customers that you are verifiably compliant — not just claiming to be.

There is no 'About' section on the homepage, no team photos (other than one partially visible real image at the bottom), and no mention of how long the business has been operating. Prospects have no way to gauge whether this is an established local business or a sole trader who started last month.

A shopping cart icon sits in the top-left of the navigation bar, which is a default Squarespace element that has not been removed. For a services business with no products for sale, this is confusing and slightly undermines professionalism — visitors may click it expecting to find products.

Both service lists are presented identically as plain bullet points side by side. A commercial property manager and a homeowner are very different buyers. Visually separating these audiences — with distinct sections, different imagery, or tailored copy — would make each visitor feel the site is speaking directly to them.

The nested 'Folder' navigation structure (Residential Services > sub-pages, Commercial Services > sub-pages) adds friction on mobile where dropdown menus are less intuitive. Given that a large proportion of urgent electrical enquiries come from mobile, a prominent phone number or one-tap call button higher on the mobile page would reduce drop-off.