Performance optimization.Fast pages. Found. Converting.
Every second of load time costs you conversions and rankings. We find exactly where your site is slow, fix it with engineering rather than guesswork, and prove the difference with numbers.
Measured, not vibes
Before/after numbers on real user data.
SEO impact
Core Web Vitals are a ranking factor. We fix them.
Conversion lift
Speed is revenue — especially on mobile.
Performance work for New Zealand's busiest websites
Performance engineering across the whole stack.
Slow has many causes — bloated front ends, struggling databases, mis-sized hosting. We diagnose before we prescribe.
Core Web Vitals
LCP, INP and CLS into the green — the metrics Google ranks you on and users feel.
Front-End Optimisation
JavaScript diets, image pipelines, font strategy and render-path tuning.
Backend & Database
Slow queries, N+1s, and API latency found and fixed at the source.
CDN & Caching
Cloudflare and edge caching architectures that serve most requests before they hit your servers.
Ecommerce Speed
Product, category and checkout performance tuned where milliseconds are money.
Monitoring & Budgets
Real-user monitoring and performance budgets so it stays fast after we leave.
Why speed is a revenue problem, not an IT problem
The evidence is brutal and consistent: bounce rates climb steeply with every extra second of load time, and mobile users are the least patient of all. Google bakes Core Web Vitals into rankings, so a slow site is also a less-visible one — you pay twice. Most sites aren't slow for exotic reasons: oversized JavaScript, unoptimised images, chatty databases and missing caching account for nearly everything we find.
The fix is diagnosis before prescription. We profile your real user experience, find the three things causing 80% of the pain, fix those first and prove the change with before/after data. No six-month replatform pitch — just engineering, measured. Send us your URL and we'll tell you what we see.
Diagnose. Fix. Prove. Keep it fast.
Performance work rewards discipline — measure first, fix the biggest thing, measure again.
Audit
Deep profiling of real-user data, lab traces and infrastructure — a written diagnosis of exactly what's slow and why.
Prioritise
Fixes ranked by impact and effort, so budget goes where the milliseconds and dollars actually are.
Fix
Front end, backend, database and delivery engineering — shipped incrementally and safely.
Prove & protect
Before/after metrics on real users, plus monitoring and budgets so regressions get caught, not shipped.
Measured with the tools Google uses.
Mobile load time more than halved and we watched the conversion rate follow it up. First agency that showed us the numbers instead of asking us to take their word for it.
Performance Optimization — Frequently Asked Questions
In our audits the usual suspects, in order: too much JavaScript, unoptimised images, no effective caching, slow database queries and under-provisioned or mis-configured hosting. Redesigns and plugin accumulation are the classic triggers. An audit tells you which ones apply to you — guessing is how money gets wasted.
Yes — Google uses Core Web Vitals as a ranking signal, and the indirect effects are bigger still: slow pages bounce more, and engagement feeds back into rankings. Sites that move their Vitals from red to green routinely see measurable organic improvements alongside conversion gains.
It depends on the starting point, but halving load times is a common outcome when a site hasn't had performance engineering before. We'll tell you honestly after the audit what's achievable — and if your site is already well-tuned and the wins are marginal, we'll tell you that too.
Usually not. Most performance problems are fixable within your current platform — code, images, caching and delivery. Occasionally the audit reveals hosting genuinely is the bottleneck, or the platform is beyond economic rescue; if so you'll get that finding with evidence, not as a sales pitch.
Monitoring and budgets. We set up real-user monitoring, alert thresholds and performance budgets in your build pipeline so a slow release gets flagged before customers feel it. Speed decays through a thousand small additions — the guardrails stop the drift.