What is Microsoft Power BI?
Power BI is Microsoft's business intelligence platform: connect to almost any data source, model it once, and build interactive reports and dashboards on top. It's the natural analytics layer for organisations already on Microsoft 365 and Azure — and with Power BI Embedded, those same reports can live inside your own web application, styled as part of your product.
Why Microsoft Power BI matters for your business
Most businesses don't have a data problem — they have a data access problem. The numbers exist, but they're trapped in exports, spreadsheets and someone's memory. A well-modelled Power BI setup replaces the Monday-morning spreadsheet ritual with dashboards that are always current. And if your customers keep emailing you for their numbers, an embedded report portal turns that cost into a product feature.
How we help you with Microsoft Power BI
Reports & dashboards
Report design people actually read — the right visuals, sensible drill-downs, and KPIs that match how your business is actually run.
Data modelling & DAX
The unglamorous part that makes everything fast and correct: star schemas, measures, incremental refresh and a model your team can build on.
Embedded reports in your app
Power BI Embedded with the 'app owns data' pattern — reports inside your web portal, behind your own email login, styled to your brand.
Licensing & capacity strategy
Serve thousands of external viewers on capacity-based pricing instead of per-user licences — with row-level security so each customer sees only their data.
The embedded licensing model, used properly. Power BI Pro pricing is per user — fine for ten analysts, absurd for ten thousand customers. With the 'app owns data' embedding pattern, your application authenticates users itself (as simple as an emailed login link), requests report tokens on their behalf, and pays for capacity instead of seats. Row-level security means every customer sees only their own data in the same report. We've built customer portals this way that serve thousands of users for less than the cost of a handful of Pro licences.