What is Google Analytics?
Google Analytics 4 is the standard for web and app analytics: event-based measurement, audiences, attribution and — its killer feature — native export of raw event data into BigQuery. It's free at most scales and sits at the centre of most marketing measurement stacks.
Why Google Analytics matters for your business
GA4's event model is powerful but unforgiving — default setups routinely mistrack ecommerce, double-count conversions or lose data to consent and ad blockers. Server-side tagging, consent mode and a deliberate event schema are now table stakes. Clean analytics isn't a nice-to-have; it's the difference between optimising and guessing.
How we help you with Google Analytics
GA4 setup & audits
Event schemas, conversions and consent done deliberately — or an honest audit of what your current setup is really measuring.
Server-side tagging
First-party, server-side collection that survives ad blockers and browser privacy changes.
Ecommerce tracking
Accurate revenue, funnel and product analytics wired through your store and checkout.
BigQuery reporting
Raw event exports modelled into dashboards your team actually uses.
The BigQuery export. Raw, unsampled event data in a real warehouse means analysis isn't limited by the GA4 interface — cohorts, lifetime value and attribution models become SQL queries instead of wishlist items.