What is Afterpay?
Afterpay (Cash App Afterpay, part of Block) is the BNPL heavyweight of Australasia: shoppers split purchases into four interest-free instalments while merchants get paid up front, minus a merchant fee. It reaches millions of active ANZ shoppers who filter where they shop by its availability — which is exactly why retailers add it.
Why Afterpay matters for your business
For considered purchases — fitness gear, furniture, fashion, anything with a decent basket size — BNPL availability measurably lifts conversion and average order value. But a sloppy integration costs you: instalment messaging in the wrong places, checkout conflicts with your other payment options, refund flows that confuse your support team. The merchant fee only pays for itself when the integration actually converts.
How we help you with Afterpay
Checkout integration
Afterpay in your checkout on Shopify or custom platforms — alongside your existing gateways, not fighting them.
Instalment messaging
The 'or 4 payments of $X' placement on product and cart pages — where it actually influences the buying decision.
Refunds & reconciliation
Partial refunds, returns and settlement wired into your workflows so support and finance aren't untangling BNPL by hand.
Measurement
Before/after conversion and AOV tracking, so you know what the merchant fee is buying you.
That it's measurable. Add Afterpay properly — checkout integration, on-page instalment messaging near the price, clean refund handling — and you can watch conversion and AOV move in your analytics. We integrate it alongside Windcave, Stripe or Shopify Payments so it's an option that adds baskets, not a fork that breaks flows.