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Why distribution is broken

Published in E-Commerce on by

Distributors that own the rights to a brand/s and have a network of distributors (retailers) whom they stock are finding themselves with some challenging times ahead. We all know the B2C and B2B models and the thinking in and around these models. I'd suggest these models are fast becoming less then ideal in a fast moving digital landscape and replaced with B2E Business to everyone. Some will have their heads down working hard to keep the models working as best as possible which is understandable. The challenge as I see it for these types of business is getting to a view whe…

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